The Problem (?) with Social Bookmarking

Having major success with social bookmarking & sharing sites is definitely not easy. And unfortunately (for marketers), there is no trick, strategy, or tactic that will see their content rise to the top page bringing in traffic in the millions.

The ONLY way to ensure your content gets spread, shared, dugg, stumbled, and bookmarked… is to CREATE GREAT CONTENT!! That’s right folks… Great content. Not a boring press release, a new product page, or the equivelent of you standing on your soap box shouting through a megaphone.

Forget the Ps of marketing, it’s all about the Es now. Experience, Engage, Everyplace, Exchange and Evangalism. Burn these into your mind, because nothing else matters. Nothing will get shared on Social bookmarking platforms unless its WORTHY of sharing. What does worthy of sharing mean? Unfortunately for marketers it means un-biased, useful, non-branded, content that people are happy and proud to discover and share. The only time this changes, is if you are a large consumer brand. Then, there is a bit more luck with product launches, company news, and other content being shared among social bookmarking users.

Another thing marketers need to be weary of. You must be engaged in a community in order to post content there and have anyone see it. If any random spammer could just come along and blast crap into the filters of these platforms, they wouldn’t be as popular as they are. The content at the top is there for a reason.

So what all this means at the end of the day, is that us marketers have to think more like humans and less like sales people, we must think about human connection and values because in the end it is these traits that will triumph.