I came across a relevant question asked over at Social Media Club. The question was “What is the biggest ethical we face in Social Media today”?
This question sort of continues my thoughts with my last post about the responsibility marketers have to be ethical with their Social Media campaigns. I love the fact that individuals are increasingly more aware about the brands they advocate and the products they buy. It’s tough out there for a company to win over customers. It’s no longer about the art of persuasion, companies have to have something compelling to offer in order to gain trust and confidence from their customers.
Creating a dialogue is a powerful tool that companies can employ in several ways, however, they must be aware that not all opinions and experiences are going to be positive… But that’s okay.
How can we, as marketers truly learn what works and what doesn’t without those falls, without those mishaps, or customer complaints. This sort of feedback is integral to the success of a brand. Opening your doors and making that dialogue easy to conduct is key.
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